Privacy Policy

Introduction

Directfinanceuk ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the site or use our services.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Website includes:

Personal Data

Personally identifiable information, such as your name, email address, telephone number, company name, and other contact details that you voluntarily give to us when you:

• Fill out contact forms on our website
• Request an insurance quote or consultation
• Subscribe to our newsletter
• Communicate with us via email, phone, or other channels

Derivative Data

Information our servers automatically collect when you access the Website, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Website.

Affiliate Tracking Data

Information about your referral source and any affiliate links you may have clicked, including tracking parameters from our AXA partnership links.

How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you to:

• Respond to your enquiries and provide customer support
• Process insurance quote requests and facilitate introductions to AXA
• Send you promotional communications about our services
• Email you regarding your enquiries or requests
• Improve our website and marketing efforts
• Monitor and analyze usage and trends to improve your experience with the Website
• Detect, prevent, and address technical issues, fraud, or illegal activity

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including website hosting, analytics, and marketing assistance.

Affiliate Partners

We may share your enquiry information with AXA when you request a quote through our affiliate links, to facilitate the insurance application process.

Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Website to help customize the Website and improve your experience. When you access the Website, you agree to the use of these technologies as described in our Cookies Policy.

For more information about how we use cookies, please see our Cookies Policy.

Data Security

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please note that no method of transmission over the Internet or electronic storage technology is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, enforce our policies, and for other legitimate business purposes.

Your Rights Regarding Your Information

Depending on your location, you may have certain rights regarding your personal information, including:

• Right to Access: The right to request copies of your personal information
• Right to Correction: The right to request that we correct inaccurate information about you
• Right to Deletion: The right to request that we delete your personal information
• Right to Object: The right to object to our processing of your personal information
• Right to Data Portability: The right to request that we transfer the data we have collected to another organization or directly to you

To exercise any of these rights, please contact us using the contact information provided on our website.

Children's Privacy

We do not knowingly solicit information from or market to children under the age of 13. If you become aware that we have collected data from a child under age 13, please contact us so that we may take appropriate action to remove that information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by updating the "Last Updated" date of this Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us: